What kills me about the entire "Never Settle" saying and the "ultra-premium" label is that OnePlus just does not need to exaggerate. The company's phones are truly some of the best, and the OnePlus 7 Pro might just be the best overall package in 2019. Where else is one going to find a capable camera, a huge notch-less display, a powerful spec package, and that incredible 90Hz display all in one place? Even more so, where is $ 700?
There is absolutely no need for OnePlus to exaggerate and call this phone "ultra-premium" or its brand on the "Never Settle" saying. The OnePlus 7 Pro offers a lot for affordable price, so it does not need to be apologize for the couple of things. Wireless charging is not exactly "necessary," and not a proper IP rating.
But when you say your phone is the best on the market today, it does not settle on anything, and use words like "ultra-premium," you can not under-deliver. At this point, I truly wonder if OnePlus ever wants to deliver a device that "Never Settles." The OnePlus 7 Pro is a good step towards that, but it's not there, not yet.